It is efficient to outsource market research tasks to MRC if...

• your company has little or no experience with market research
• you want to increase the leverage of market research in your company
• your marketing staff is overloaded with market research tasks
• you miss the benefits of professional market research
• your company has too few market research projects to hire a full-time employee
• you need immediate market research support and cannot wait until suitable personnel has been hired
• your budget does not cover a permanent position for a market researcher
• you are looking for an independent expert to help select the best market research method and agency
• you want to know whether market research is necessary at all in your specific situation – and if it is, what kind of market research you should do
• you are not sure whether your market research budget is optimally allocated
• you are not sure how to interpret the results of the market research you have carried out